Submitted by Jenn Cook, PWOCI 3VP Communications
Have you ever been chatting with a lady at the commissary and asked if she attends PWOC and she replies “P-What?” Have you driven around your base and wondered how many of the ladies could be blessed if they only knew that PWOC existed? Do you wonder how you can reach out and share PWOC with those ladies and help promote your local group more effectively?
The communications team offers a few simple ideas that can help anyone spread the word of this amazing ministry called Protestant Women of the Chapel (or simply PWOC) on your local military installation:
• Invite your neighbors to come along with you.
• Express your enthusiasm about your local PWOC on facebook.
• Volunteer to insert flyers into the Sunday bulletins at all your chapel services.
• Hand out PWOC business cards advertising the local meeting day, times and location.
(Or add this information to your personal contact cards!)
• Attend your Base’s Newcomer’s Briefing and share PWOC.
• Ask if your local PWOC has a t-shirt and wear it proudly in your community.
• Use the words of your mouth to spread the news of PWOC.
• Join your local PWOC’s publicity team.
If you’re already on the Publicity team, try these ideas:
• Create a walking billboard (called a t-shirt) advertising your PWOC.
• Provide flyers and PWOC information cards for women to share.
• Recruit volunteers to hang flyers in offices such as ACS, Lodging, Housing, or at the Commissary and PX/BX.
• Advertise meeting times on the installation’s scrolling marquees.
• Promote events with news releases to your local or AAFES radio stations.
• Raise awareness by sending information to your installation or local TV channel.
• Place ads in the installation’s military newspaper
• For more ideas and helpful downloads visit the Publicity section of pwoc.org located under Resources.
Since PWOC is a part of the Chapel Ministries, always coordinate with your local Chaplain Advisor for permission and helpful advice when advertising in your military community.
The Communications Team would like to hear from you. If you have creative ideas that have worked in spreading the news and advertising your PWOC, please send them to: communications@pwoc.org.
Remember, a personal invitation is the most effective advertising! Think about what brought you to PWOC for the first time. Are you utilizing that kind of publicity?