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Screen Quality vs. Print Quality, is there a difference? Absolutely!

Screen quality is 72dpi (dots per inch) whereas print quality is 300dpi. The higher the number, the sharper the image. When you see pictures that seem to be made up of a lot of squares, that’s called pixelated and is the result of increasing an image’s size beyond it’s capability to produce a sharp image.

This is also called resolution and the higher the resolution, 300dpi, the larger the file size. Therefore, if an image is going to be used for email, screen viewing (Facebook, websites, etc), then it pays to lower the resolution, thereby decreasing the file size. The trouble is that folks that don’t know the difference try to print images that were formatted for the screen and it produces poor results. Often, they don’t understand why.

Screen Quality Image

Screen Quality Image

Printed Image

Printed Image

Pixelated image

Pixelated image

If you’re still with me and you want to understand more, there are a fixed number of dots to an image that equate to the number of dots of ink laid down on the paper. Convert that to digital and the dots of ink become squares, or pixels. Again, the number of pixels is fixed. If you have an image that is 72dpi, or pixels per square inch, that is 4×6 inches, it will be viewable with great clarity on the screen. But if you were to convert that to 300dpi for print quality, your resulting image would be 1.44x.96 inches because the number of dots/squares doesn’t change. If, however, you increase the dimension of the same image to print a 4×6 image, remember that the number of squares is fixed, the size of each of those squares must get larger which results in the pixelated appearance described above.

If you remember nothing else here, understand that an image can always be made smaller without losing quality. However, any increase in size or resolution, will result in a proportionate loss of quality.

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Tech Tuesday” is published every Tuesday. To reach Tracy with comments or questions, email her here.

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What’s the difference between image files that end with .JPEG (or .JPG) and .PNG? A PNG file has transparency whereas a JPEG file will fill all empty pixels with white.

Let me illustrate:
The PWOC logo is a circle. Since an image file has a length and width dimension, it will actually be a square or a rectangle, even when the image isn’t. A PNG file will leave those corners unfilled displaying only the circle (or logo).

PWOCLogo

A JPEG file, however, will fill those corners with white.

PWOCPin_2009version_blue

When would you want to use a PNG over a JPEG? When your background color is anything other than white. By the way, both file formats are available in the Resources section of the PWOC website.

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Tech Tuesday” is published every Tuesday. To reach Tracy with comments or questions, email her here.

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